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Hello, I'm Adam 

I'm a writer and communications strategist. All my work is rooted in change. I am trying to make a positive impact myself and I am using my skills and experiences to help power up people and organisations that want to live and act with greater purpose.

When I moved to Amsterdam in 2016, I saw the city’s nickname, A’dam, everywhere. Sharing my name with a place bubbling with creative opportunity inspired me to also choose that name for my own enterprise. A'DAM is a communications consulting, content and coaching business.

My work in this area has led to the new book Influence: Powerful Communications, Positive Change (published in 2021 by BIS)This is a comprehensive communications playbook for entrepreneurs and changemakers, building skills for greater impact. I hope it will help many people who want to do good, to become confident leaders.

Before moving to a city situated below sea level (and therefore handily being reminded every day of the urgency of a sustainable economy...) I lived in London. I was a national newspaper and magazine journalist before moving to PR and communications 13 years ago. I have won awards for both journalism and PR.  

I continue to write and occasionally take on journalism commissions on communications trends, social issues or cycling. I am also called on to comment on these subjects at events or in the media, appearing in international titles, including BBC online, Fast Company, Entrepreneur and the World Economic Forum stories.

My work has spanned many subjects but I have specialist knowledge in four principal areas: sustainabilitypurposeful business, mental health and cycling.

For the latter, I have long advocated for greater cycling in towns and cities to improve health, community strength, resilience and environmental commitment. Cycling has been a big part of my life since I pedalled 4,500 miles across the USA in 2004 and found on those long roads my own purpose - to use the power of writing and communications to make a difference. This led to the book The Limey Project.

I am also a Fellow of the RSA, a charity that works to drive positive social change. And I have publicly signed the Creative Climate Disclosure, pledging to only work on projects that affect change, and to disclose any climate conflicts. 

I work part time, providing (even if I say so myself) Grade A daddy daycare for part of the week to the cutest little toddler in the world. Fact. 

So… coffee?


consulting & activation

A'DAM provides full service communications solutions and training for organisations of all sizes that are serious about positive change 

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From books to journalism commissions and copywriting reports and branding language, writing has been my work and passion for almost 20 years

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public speaking

I’m available for speaking engagements, event facilitation and public speaking coaching

Get in touch >

Finding Purpose in all my work

Read more on my purpose  model and other resources here

If not us, then who?

If not now, then when?

John E Lewis


I was honoured to provide this TEDx on how cycling transforms people and places.

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