POWERFUL COMMUNICATIONS, POSITIVE CHANGE
Published by BIS
The Netherlands - 25 May
Rest of world (exc USA) - 17 June
USA - autumn
When you want to change the world, how do you get the world on board?
This is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. It uniquely guides you through the Five Traits of Influence, step by step. You’ll activate your purpose, identify your audiences, build your brand, construct a communications plan and master core skills. These skills cover behaviour change, body language, persuasive conversations, killer content, storytelling, writing craft, PR and TED-standard public speaking.
Inside, you’ll find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you’ll plot your progress. Whether you’re flying solo or want to build up a business or movement, Influencewill become your go-to coach for leading positive change through powerful communications.
'This book cracks the code on change communications – it’s timely, relevant and really well-written.'
— Peter Gilheany, Forster Communications