Articles

 

A selection of my writing on communications, cycling and social change.

Brand Activism: from Purpose to Action

May 11, 2019

Purpose-led brands will be the only survivors in this new era of consciousness. And those that use this to create meaningful action will be the ones that not only establish themselves as ready for the future but will help make that future better too. Find out how.

The 7 Deadly Sins of Copywriting

April 29, 2018

Copywriting is essential in business - proposals, brochures, emails, social media posts, websites, blogs, news… We all get involved in writing at some point and being a better writer is a skill that every professional can benefit from. The right words can help you build your reputation, guide people’s behaviour and change the world. You just need to avoid these Seven Deadly Sins.

Want A Healthy, Prosperous And Resilient City? You Need A Bicycle Mayor

November 12, 2017

The idea of a Bicycle Mayor is simple. They are the face and voice of cycling in a city. They are not activists, but catalysts. And they independent, unbounded by politics. They work with all citizens and city stakeholders to ensure all voices are responded to. And they're on every continent. Want one for your city?

Lessons of Success From the Life of Van Goch

October 31, 2017

Look beyond the myth of Van Gogh's death and you'll see there is much to discover from his life. Because just as there are certain universal truths of beauty in his paintings, the man who created them understood there is something timeless in what it took to achieve that success. The lessons can be applied by us all.

Building Values to Drive Business

October 17, 2017

Values are powerful. They are the heart of every organisation as they reflect what is important and capture collective motivations. They are the glue that binds the organization together. They define the way it operates and how the world sees it. Here are some golden rules for how every business can build their own core company values, and bring them to life.

How to Create a Powerful Personal Brand

September 19, 2017

In a fast paced and competitive professional world, how can you stand out from the crowd? Personal branding helps steer your career success and establishes you as a leader, allowing you to make a greater positive impact in the world. But where to start in creating and managing yours? Here.

Why the World is Waking up to the Circular Economy

January 19, 2017

The planet’s pulse is blipping in a broken morse code that says ‘shiiiiiit’. The years ahead will be bumpy, but could the world be waking up to how the circular economy could help get us out of this mess? It will bring about fundamental changes to the way we live and work. But what is it and why do you need to care?

Employers Can Not Ignore Mental Health

April 30, 2016

We all have mental health and we all experience periods of good and bad mental health, as we do with our physical health. It is important to help people to stay well wherever possible, and employers have a duty to help this. It's good for individuals, organisations and society. Here's where to start.

Fake News & Post-Truth: Welcome to the Upside-Down

November 21, 2016

The way we source and share 'news' has changed, forever. If we want to really know what is going on, and ensure a fairer society, then all people, from all political persuasions, must be better informed. We have to therefore demand more of our media, and more of ourselves.

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© 2019 - ADAM STONES

adambstones@gmail.com

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Amsterdam | London