Published by BIS, June 2021

When you want to change the world, how do you get the world on board?


This is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. It uniquely guides you through the Five Traits of Influence, step by step. You’ll activate your purpose, identify your audiences, build your brand, construct a communications plan and master core skills. These skills cover behaviour change, body language, persuasive conversations, killer content, storytelling, writing craft, PR and TED-standard public speaking. 


Inside, you’ll find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you’ll plot your progress. Whether you’re flying solo or want to build up a business or movement, Influencewill become your go-to coach for leading positive change through powerful communications.

More info coming soon...

(Meanwhile, check out my other books and projects here)

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Download your free Influence Canvas

The 5 traits of Influence







Driven by a bigger cause, with a clear vision for a more positive future.


An empathetic understanding of your audiences, and supported by advocates and collaborators.


A consistent, recognisable (brand) profile and clear message that's easy to understand.


Impactful actions,

built on a deep understanding of how you lead change. Seen in diverse, influential places.


Confident across core communication skills, from persuasive conversations and public speaking to writing, storytelling and media.

‘This book cracks the code on change communications – it’s timely, relevant and really well-written.’ 


—  Peter Gilheany, Forster Communications

If you'd like to be kept up to date on this book, as well as on free tools, resources and articles, sign up here. It's not a regular newsletter, it's just me sharing useful stuff as and when I produce it. And you can drop out anytime. (But I hope you won't.) If you have ideas for comms things you'd find useful, please let me know.

© 2021 - Adam Stones

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Amsterdam | London